国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 10月21日 22時56分


Candidate debates were not part of presidential campaigns until 1960, but the election of 1908 offered a possible prototype of the future.

In the final months of the 1908 campaign, William Jennings Bryan and William Howard Taft reached voters across the country through short speeches recorded on flat disks or wax cylinders, the first time presidential candidates spoke through commercial recordings. The recordings were made not before live audiences, but in the candidates’ homes. Taft largely read excerpts from earlier campaign speeches while Bryan, a more experienced public speaker than Taft, prepared new material for listeners. 🎙️

Stores, opera houses, and other public venues used the recordings to stage mock debates. They played the speeches with mannequins of Bryan and Taft facing off, sometimes drawing hundreds of listeners. Phonograph dealers were encouraged to market the recordings with slogans like “Don’t vote until you hear both sides” and “Joint Debate Bryan and Taft/ Come In and Hear It.” The recordings sold well, a Kansas City newspaper reporting, “they make a strong and lasting impression on the mind.”

Bryan, recognized as one of the greatest orators of his day, outsold Taft. But Taft won the election and some of his recordings were rebranded as “a Record made by the President of the United States.” One of Bryan’s recordings had a somewhat odder fate. In 1912 some Harvard students at a dance, finding themselves short of records, put one of his “sonorous” speeches on the phonograph and, according to the Washington Post “did their dips with precision” as Bryan’s voice “arose to lofty heights.” 💃🏽

Three companies produced campaign recordings in 1908. These wax cylinders, now part of our collection, were sold for 35 cents by Edison’s National Phonograph Company.

If you're an educator or caregiver teaching students about U.S. elections this fall, our new #VoteHistory learning resource—What’s at Stake in a Presidential Debate?—has objects, historical examples, and a customizable viewing guide that can help: https://s.si.edu/3jjHzTJ

#AmericanHistory #CampaignHistory #PresidentialHistory #EntertainmentHistory #americandemocracy


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