国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 10月20日 00時07分


Lois Greene made this carousel skirt—complete with rick rack and carousel horse appliques, sequins, bells and a button trim—for herself in the 1950s. According to Greene, she often paired the skirt with a cowl neckline pink velveteen blouse—also handmade—as well as black suede baby doll high heels, and a black velveteen clutch purse. (Swipe to take closer look at the skirt, as well as Greene's other clothing designs from the period).

Throughout U.S. history, girls have used fashion to transform themselves, markets, and ideas about gender and growing up. After World War II, teen girls demanded clothing made just for them. Finding nothing in department stores, they got creative and made their own clothes or remixed from boys' closets. When marketers and retailers gave in to these demands, it marked the beginning of teen fashion. Teens had money to spend, and advertisers began to see them as a unique, age-defined market. Marketers studied their buying habits on behalf of businesses and created advertising for everything from music to clothing. In the 1950s, most girls wore skirts, the dominant and gender-defining item in every closet.

Follow the link in our bio to visit our new exhibition, Girlhood: It's complicated, and explore how girls have made used fashion to produce culture. (You can also see Greene's skirt in #3D!): http://s.si.edu/ghood-fashion

#AmericanHistory #GirlhoodHistory #GirlHistory #Girlhood #WomensHistory #FashionHistory

Girlhood: It's complicated received support from the Smithsonian American Women’s History Initiative. #BecauseOfHerStory


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2020/10/20

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