TIME Magazineのインスタグラム(time) - 10月14日 00時59分

For proof of just how creatively Lilly Singh (@iisuperwomanii) can make a point, watch "How to Make a Sandwich." The five-minute YouTube clip at first seems to be a standard cooking tutorial, with Singh offering advice from behind a counter. Except she's talking directly to a commenter—who wrote that "women aren't funny" and asked why Singh wasn't "in the kitching [sic] making me a sandwich." As the sandwich is dressed, he gets dressed down. Try using fresh vegetables "to make up for your expired thought process." This is humor as Singh—one of 10 young trailblazers who TIME has chosen as this year's Next Generation Leaders—believes it should be: smart, irreverent and unapologetically feminist. It has made the 29-year-old Indian-Canadian a star on YouTube, where her sketch-comedy videos have logged more than 2 billion views. Growing up as the daughter of Punjabi immigrants, Singh says, "it was definitely embedded into my upbringing, like, 'Indian girls shouldn't do this' or 'Girls shouldn't do that.'" Now "Superwoman," as she's known to her fans, presides over a multimillion-dollar brand, comprising live tours, film and TV roles and a best-selling book. "If I can have an impact," says Singh, "it seems like a waste not to use it to have some kind of positive influence on the planet." Photograph by Chris McPherson (@almostrad) for TIME (Updated)

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