国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 2月27日 06時05分

Well before Upton Sinclair's "The Jungle" captured Americans' attention in 1906, meat producers trumpeted their products' quality and purity to differentiate themselves from their competitors. In this printed advertisement from the 1890s, the company boasted that "[a]ll Hams, Bacon, Lard, and other meat products branded 'Swift's' receive the utmost care in every detail of preparation." Beyond reminding consumers of the Swift brand, the clean white packaging featured in the ad included prominent "U.S. Government Inspected" badges to assure customers of the company's commitment to quality. The text of the ad carried the idea even further, reminding readers that Swift's "Silver Leaf Lard" was shipped in "air-tight pails, guaranteeing the consumer against substitution and impurity." Sinclair's book turns 110 today. If you've read #TheJungle, what do you remember thinking about it?
Image credit: Swift & Company advertisement, 1890s. Warshaw Collection of Business Americana collection, Archives Center, National Museum of American History. AC0060-0003109-01. ???? #Jungle110 #UptonSinclair #BusinessHistory #FoodFriday #SmithsonianFood #MeatHistory #FoodSafety

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