国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 2月24日 21時56分

In the early 1940s, researchers discovered that women exposed to rubella (German measles), a fairly mild childhood disease, in early pregnancy are at high risk for miscarriages and still births. Surviving infants could be born with visual and hearing impairments and other lifelong disabilities.
The rubella vaccination campaign presented unique challenges. Parents were being asked to have their children vaccinated in order to protect unborn babies—the health benefit to the vaccinated child was not the issue. Instead, the campaign appealed directly to the individual’s sense of responsibility to the wider community.

Colorful marketing campaigns like this one helped spread the word. "Today's Little People Protect Tomorrow's Little People." Rubella vaccination day, Allegheny County, Pennsylvania, May 17, 1970.

This week, our #AmericaParticipates theme focuses on health—what we do to keep ourselves and each other healthy.

#MedHist #HistMed #MedTech #Rubella #Vaccination #Zika @worldhealthorganization @cdcgov

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