サマンサウィルスのインスタグラム(samanthawills) - 8月15日 19時59分

This was a very surreal moment for me (also the same day I called home to tell Mum and Dad, and Dad got on the phone and said “that’s great Pos, but we don’t get that paper here. BUT, you did have a little write up in the Port Macquarie News, and I’ve shown it to every man and his dog. Your Mother even put it on the fridge!”). ⠀
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If Dad had a pool room, that’s where most of my Port Macquarie News clippings would be. ❤️ ⠀
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One of the questions I get most asked is “What has been your proudest moment in business?” This feature in the NYT comes pretty close, but only after the culture that has been cultivated within our team, a true testament to the incredible individuals who I am so fortunate enough to work alongside. ⠀
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Many years ago it dawned on me the true graciousness it takes for someone to decide to work for a company where the brand is the founders name (made only more tormenting if the founder is a creative ??‍♀️). Everyday they are coming to a job to work on making someone else’s vision come to life. I think that is incredibly generous and selfless on their behalf, and I hope every creative, modest to a self-naming-brand-fault founder reading this realises the true graciousness of this. ⠀
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Thankyou to everyone who walked down memory lane with us over the past 6 days on @samanthawillsofficial - we ceased all commercial posts and paused all online advertising to honour the decision of closing, and tonight we are opening the design studio to YOU on our signature style. Head on over to the @samanthawillsofficial feed to vote for what you want for our final Bohemian Bardot production run! ⠀
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Tomorrow, we are back to business as usual as we begin our finale celebrations! ? ⠀
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With love, SWx

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