サマンサウィルスのインスタグラム(samanthawills) - 8月10日 16時32分
The team and I have been overwhelmed with kindness today - thank you so, SO much. ⠀
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The main question I have been asked is why would I choose to close instead of sell the business, as I state in the above videos, the SAMANTHA WILLS Jewellery Brand was built on heart, and as such my heart is simply just not made up of being able to hand that over to someone else to see what they do with it. It goes back to my belief in business is WHAT we do, but brand is WHY we do… and so that is why it was with my hand on my heart that I made the decision to close instead of sell.⠀
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We will be taking a few days to honour this decision, and as such we have chosen to cease any commercial @SamanthaWillsOfficial social media and for the next few days the team and I will be posting some of our favourite milestones over the years as we put our focus to planning what the celebration of the past 15 years of the brand will look like for you over the coming six month celebration finale - Thursday we will be back to business as usual.
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With all my love and gratitude,
Samantha x
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Video: @ScottEhler / H+MUP @LizKelshMakeup
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All Media Enquiries: @22MGMT - sean@22.com.au
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