ニューヨーク近代美術館のインスタグラム(themuseumofmodernart) - 4月26日 07時28分

"If you think about it, film is a medium normally consumed passively. For 'CLOUDS,' we wanted to create something totally different, not only in terms of the content, but also in regards to how it interfaced with viewers. We had all this incredible material, so instead of editing with the individual in mind, we started taking an ideas-based approach. We looked at recurring themes and concepts, which could then be wound together into themes and tagged with keywords to create this completely new type of documentary in the form of an explorable, interactive, responsive, and above all, visual, database of ideas. So effectively, interacting with 'CLOUDS' means moving through this virtual space and threading together ideas to make your own experience of the film."–James George

For more, follow #CreativeNewYork and tap the link in our profile for #PopRally’s full interview with @obviousjim. "CLOUDS" screens tomorrow as part of MoMA Film’s "Slithering Screens: 10 Years of New Frontier at @SundanceInstitute." Tickets still available at moma.org/film! ["CLOUDS" story engine visualization. Image courtesy the artists]

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• jonathanminard
• SundanceInstitute