#IconosquareBrandsInterview #smm #socialmedia @hubertslemonade 1/2 ________________________________________ Key Statistics Engagement Rate: 6,59% Posts on Hashtag: 36K Average Number of Likes: 1,4K Average Posts per Week: 2 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: We have a very passionate and engaged following on Instagram and see tremendous value in the discovery nature of the platform. Visual content on has always resonated with our fans on all of Hubert’s social accounts, but Instagram has given them a medium to create their own content and interact with Hubert in ways they were never able to before. ________________________________________Q: Visuals are important for a beverage company like yours, videos have an important impact on consumers. On your last 155 media posted, only 2 were videos. Why so? Do you plan on posting more? A: We are all about giving Hubert’s fans the most engaging content. We’ve experimented with different types of content, both in the style of imagery we create and with videos. We’ve found greater success in images, but that’s not to say there won’t be more video in Hubert’s future–he did take the ice bucket challenge after all! ________________________________________Q: How do you measure your brand influence on Instagram? A: We measure Hubert’s success on Instagram through engagement rate (index.iconosquare.com) and the amount of photos being posted on the #HubertsLemonade hashtag. ________________________________________ Read the full interview on our blog: http://bit.ly/hubertslemonade-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/22 23:30:24