#IconosquareBrandsInterview #smm #socialmedia @techcrunch 2/2 ________________________________________ Key Statistics Engagement Rate: 0,83% Posts on Hashtag: 4K ANL (Average Number of Likes): 236 Average Posts per Week: 2 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your audience? A: The audience is different than other platforms. Users aren’t always looking for news when they come to Instagram. They might be looking for a story, and we can use images with tell that story in a non-news format. We’ve also had a ton of success with the platform for live events. At Disrupt we posted a bunch of behind-the-scenes pictures, and the audience seemed to love it. ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? How do you track them? A: There isn’t much to work with on Instagram, so we think of it as more of a branding play. In that sense, you have to look at engagement on brand posts or hashtag use. I’m not happy with using engagement for a metric to measure brand influence, but Instagram doesn’t currently offer us any insight into viewability or reach. Viewability of the post would be ideal. Hashtag use tends to be more campaign focused, especially around events. We also look at traffic from Instagram, but the lack of links (besides the profile link) makes it difficult for the platform to drive as much traffic as other social media platforms. We see some returns here, but it’s not really how the platform was meant to operate. ________________________________________Q: You have joined Iconosquare recently. What do you like the most about it? A: The ability to navigate and search through Instagram on desktop is its best feature. The native Instagram desktop client doesn’t allow searching. ________________________________________ Read the full interview on our blog: http://bit.ly/techcrunch-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/17 05:01:04