#IconosquareBrandsInterview #smm #socialmedia @quiksilver 2/2 ________________________________________ Key Statistics Engagement Rate: 4,21% Posts on Hashtag: 223K Average Number of Likes: 22K Average Posts per Week (APW): 10 ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Given how creative and considered our Instagram followers are we generally think Instagram first and then whether it’s appropriate for another social network. ________________________________________ Q: Visuals are important for a lifestyle brand like yours, and videos have an important impact on consumers. On your last 80 last media posted, 6 of them were videos. Have they helped more than pictures? Do you plan on posting more? A: Ideally we’d like 1 in 5 videos but the medium isn’t the message for us. It’s the quality of the visual that is more important than whether it’s static or motion. We’ve found great videos that tell a story that can’t be told in a still photo very helpful. Also, we get a better response on clips without titles or heavy postproduction, basically content that look like they could be shot on an iPhone. ________________________________________ Q: You have joined Iconosquare on the 29th of November 2011. What are the features you like most? A: Listing all images by the most liked and most commented of all time are amongst our favorite features. It helps us remember what worked best. ________________________________________Q: How often do you integrate Direct Message in your Instagram strategy? A: Direct messaging is a handy way to communicate and share visuals with our team riders and competition winners, apart from that it’s more something we use personally than brand wise. ________________________________________ Read the full interview on our blog: http://bit.ly/quiksilver-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/09 04:46:08