#IconosquareBrandsInterview #smm #socialmedia @acmilan 1/2 ________________________________________ Key Statistics Engagement Rate: 6,47% POH (Posts on Hashtag): 423K Average Number of Likes: 38K Average Posts per Week: 8 ________________________________________ Q: @acmilan posted its first Instagram picture on the 20th of September 2013. What were your motivations back then ? Why did you choose to join Instagram? A: We firmly believe Instagram is one of the best way to be in touch with our fans. Instagram bring value to our visual contents and it is a great tool to keep our brand image at an high level ________________________________________ Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: On Instagram we can show a more “Inside AC Milan” and glamorous look of AC Milan and I think we can reach a whole different audience compared to other social networks. ________________________________________ Q: Visuals are important for a sports team like yours, but videos have an important impact on consumers. On your last 100 media posted, only 4 were videos. Why so? Do you plan on posting more? A: We found out videos get less engagement than pictures on Instagram, certainly because you mainly use Instagram on mobile devices. ________________________________________Q: How often do you integrate Direct Message in your Instagram strategy? A: We don’t really use DMs on Instagram, because we don’t want to disturb our followers. They are on Instagram to enjoy our behind the scenes contents. But we certainly will consider using Dms in our future strategy. ________________________________________ Read the full interview on our blog: http://bit.ly/acmilan-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/10/09 23:38:56