Reiko Lewisのインスタグラム(ventus_design_hawaii) - 9月17日 13時02分

English translation

Four different “SHINKA” to develop yourself
One article by Nikkei Industrial Journal Newspaper caught my eyes and I wanted to run it by the readers. It was titled “SHINKA Map Method” and it describes four different SHINKA, that pronounce the same but have different meanings: “Deepening”, “Revolution”, “Renewal”, and “Extension”. It is a management method for the corporations, and it aims at the growth of the company for the future using four different methods. “Deepening” is an effort to improve what we currently have by further refining our strengths. “Evolution” provides a new perspective in value regardless of what you currently have. “Renewal” is something that is not an extension of the current line, but rather a leap to diagonal flight. Finally, “Extension” aims to create a new market through the creation of new value, rather than competition within the existing market. Having the same sounds, the method seems to be a word game at the same time it sounds a complicated method. But I thought it might lead to our way of life and the way to grow yourself. The two first SHINKA have been used for a long time and Japanese are said to be good at “Deepening”: such as craftsmen try hard to master top level skills or swordsmen pursuit Bushido both on skills and mental preparations for fights. Meanwhile, westerners are believed to be good at “Evolutions” in search of new things. However, these two SHINKA are two sides of the same coin to me, and when evolved, we need to deepen and when deepen, we need to evolve. It seems that the remaining two SHINKA perspectives are new and becoming important in the uncertain future. In a sense, what all four perspectives have in common is that we need to have a clear vision from the future on what we want to be, or what we should act now for the future. Akihiko Jojima, a Japanese novelist, in his blog, added two more “SHINKA” relating to these four SHINKA: “Acquire knowledge” and “Deep comprehension”. It is hard to translate but it may be something like a strong desire to really change your mind, not just by having as a knowledge. What should I do with my “SHINKA”?

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