CNBCのインスタグラム(cnbc) - 3月24日 01時05分
Say goodbye to your Starbucks gold card. 👋 The coffee chain is changing its loyalty program on April 16, scrapping the green and gold rewards levels and introducing a tiered structure for customers to redeem points.
Why the change? The decade-old program counts more than 16.3 million people as active members, who account for about 40% of Starbucks’ transactions — but the company has struggled to keep customers coming back.
Starbucks latest drink innovations have largely fallen flat with consumers, and the company is facing an increasingly competitive environment. Rivals like Dunkin’ Brands and McDonald’s have been investing in their own java offerings. Even Burger King announced that customers can pay $5 for an entire month of coffee if customers order through its app. Meanwhile, craft coffee shops continue to lure away customers with their high-end beverages.
Can Starbucks’ revamped loyalty program help keep the competition at bay? Learn more at the link in bio.
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#Starbucks #coffee #StarbucksCoffee #RewardsProgram #Beverage #BusinessNews #News #CNBC
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