キノ・マクレガ―のインスタグラム(kinoyoga) - 3月17日 10時08分

I’m a yoga teacher, and I’ve been committed to this path for over 20 years.
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This was long before brands started dropping large sums of money to sponsor teachers and models, and long before yoga was a key part of the “athleisure” market.
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Now, I find that I am in the position of defending the spiritual heart of yoga.
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And I hope you’ll join me in this.
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In yoga, we are artists and spiritualists of sorts. We are not often the type of people that inherently enjoy delving into business matters and bottom lines.
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If yogis enter business, or even seek to make money off of yoga, the yoga should always come first. Any brand or brand owner that seeks to capture the hearts of yogis would be held up to the moral and ethical standards of the practice itself.
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As yogis, we strive to heighten our powers of honest introspection and reflection; we must break through blinders that block out the truth. Sometimes yoga is bad business, but still good yoga. So it is in this paradigm that I write today and possibly subject myself to scrutiny and threats in an effort to shed light on some darkness in the world of “big business yoga.”
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I’m scared—but this is too important for me to stay silent any longer.
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Please read on @Elephantjournal
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https://www.elephantjournal.com/2018/03/a-battle-for-the-heart-of-yoga-when-big-companies-try-to-buy-yoga-teachers-and-sometimes-succeed-kino-macgregor/

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