アンダーグラウンドのインスタグラム(resul80k2) - 11月2日 21時48分

#UNDERGROUND on #CarnabyStreet as we continue to mark 30 years of our #Originals collection.
Hailed as the home of modern British fashion, retail, and style; and of course a home of #BritishSubculture. And the home of Underground between the years 1993 and 2001. It was during this build up to the millennium that the famed cultural district underwent another wave of cool and cachet. Thanks to Brit Pop, the world went mad for #CoolBritannia. Think New Labour, the #SpiceGirls and #BlurvsOasis. Perfect territory for British style renegades Underground to open its doors.
It was in the nineties that the street(s- now composed of thirteen streets and termed #Carnaby) most mirrored the heyday of the #SwingingSixties that many yearn for. It seems the Carnaby seems to be at the epicentre of time where the epitome of cool is British.
If you look at it’s history- it seems that the area has always had some magnetic pull for revelation or change- though probably less colourful than what it is mainly famed for. From being the grounds of the first pestilence house for those struck by the plague in the 1600’s, to being renowned for it’s female butchers in the 19th Century. The #JohnSnowpub is named after the renowned epidemiologist who discovered that the water pump the building rests on was the cause of a cholera outbreak in the city. Immigrants were drawn to the area and had a huge effect on its bohemian build- demanding tolerance, freedom and inclusivity. #WilliamBlake was a resident. The gravitational pull for innovation continued through into the 20th Century, and the district really started to make a name for itself in the pop cultural arena around the 1950’s.

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