国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 12月23日 05時20分

This Gimbel Brothers catalog, featuring fall and winter fashions for the 1925-1926 season, is currently on display in #ObjectProject.
Before online shopping, Americans relied on mail-order catalogs to deliver goods straight to their doorsteps. It was a convenient way for rural consumers to browse and purchase the latest fashions that department stores had to offer, without leaving their homes. And standard clothing sizes became more common after World War I, making it less risky to buy clothes without trying them on.
#ShoppingHistory #Consumerism #AmericanHistory #FashionHistory #ReadyToWear

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