Read the full interview: http://bit.ly/GARAGE-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #fashion #marketing @garageclothing 3/3 ________________________________________ Key Statistics Engagement Rate: 2,67% Posts on Hashtag: 27,5K ANL (Average Number of Likes) 5,9K Average Posts per Week: 15 ________________________________________Q: How do you measure your brand influence on Instagram? A: Engagement and growth (acquisition) are our main indicators, but we also track the number of times our hashtags are used and the reach of our posts through fans and users who do not follow us. We also look at the reach and engagement on photos posted by our collaborators on their accounts. ________________________________________Q: On your last 100 media posted, you have 2 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We would certainly love to post more videos but it’s more time consuming and complicated for us to make an effective and interesting standalone video. Even 15 seconds is long if what you’re watching is not engaging! That said, we have some new ideas that we’ll be experimenting with over the summer so keep an eye out! I also wanted to add that we’re loving the new Layout app as it gives us yet another tool for creating more engaging photos. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: @wrightkitchen – food art @hansulrichobrist – other people’s words @itsashbenzo – because she’s just super fun! ________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable? A: It varies per post as we often create specific goals for each. We’re hoping to reach 5-6% engagement per post (likes + comments) later this summer which would give us an average of 10,000 likes and roughly 200 comments per post.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/27 10:21:04