Read the full interview: http://bit.ly/NATGEO_CHANNEL-ITW ________________________________________ #IconosquareInterview #smm #art #socialmedia #natgeochannel #nature #marketing @natgeochannel 3/3 ________________________________________ Key Statistics Engagement Rate: 1,51% Posts on Hashtag: 2,7K Average Number of Likes: 3,1K Average Posts per Week: 14 ________________________________________Q: How do you measure your brand influence on Instagram? What are your main KPIs? A: We look at our follower growth and our engagement — both likes and comments — on each photo. We use Iconosquare for that information, and also keep a running spreadsheet of weekly numbers, so we can see how we’ve evolved month over month, year over year. ________________________________________Q: When posting a media, what is your like/comment threshold that makes it acceptable? A: We actually don’t have one. With each piece of content we post, we ask ourselves if it’s something we find interesting, awe-inspiring, beautiful. Essentially, is it something we’d double tap if we saw it come up on our feed? If the answer is yes, it’s acceptable. Some of our most loved media are of animals, and we love those, too, and share them regularly. However, we love using Instagram to experiment — we feature everything from incredible images of space from the Hubble telescope to the northern lights as seen from Life Below Zero’s Sue Aikens, to behind-the-scenes photos from our feature films, quotes we find inspiring, user-generated photos that rival our own and much more. As much as we’d love thousands of likes and comments on each piece of content we post, it’s equally as important to us to have fun with it and to continue to try new things. Our viewers and followers tend to be naturally curious, as are we. We don’t ever want to get too comfortable with what’s working; it’s important that we keep pushing the envelope.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/20 13:03:12