Read the full interview: http://bit.ly/WVU-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #education #WVU #marketing @westvirginiau 2/3 ________________________________________ Key Statistics Engagement Rate: 8,22% Posts on Hashtag: 343,8K Average Number of Likes: 1,6K Average Posts per Week: 4 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: The majority of photos that we post are submitted from students, which is great for showing what our campus really looks like. In the end, we want to showcase how beautiful WVU is, but we also like to give credit to some of our great amateur photographers that we have. We have a great group of people who consistently send us beautiful photos … and that helps! We’ve recently started a campus Instagram group, which tries to get even more involvement from this passionate pack of students. They are the eyes and ears on the ground, so students can help tell the University’s story in a way that we aren’t always able to do. ________________________________________Q: What motivated your choice to join Iconosquare? A: It’s the best place to find statistics for our account and compare it against our peers and competitors. ________________________________________Q: On your last 100 media posted, 3 of them are videos. Why? Is managing your account with pictures more efficient than videos? A: We’ve found that our audience enjoys photos much more than videos and that, for the most part, photos look much more organic and authentic. In the age of social media, everything is quick, and adding a video requires people to sit through it instead of continuously scrolling to the next post. Our goal with Instagram – more so than the other social media platforms we use – is to post content that people enjoy and interact with. For us, that means fewer videos and more submitted content.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/05/22 06:05:04