Iconosquareのインスタグラム(iconosquare) - 4月16日 05時11分

#IconosquareInterview #smm #socialmedia #marketing @petzl_official 2/3

________________________________________ Key Statistics
Engagement Rate: 5,7%
Posts on Hashtag: 43K
Average Number of Likes: 5,4K
Average Posts per Week: 6

________________________________________Q: How has UGC helped you develop your account?

A: It’s been a huge factor in the success of @petzl_official. We use the the hashtag #petzlgram to get people sharing photos with us that they want to see regrammed. Currently we’re approaching 8,000 images taged with #petzlgram, and our most liked photo ever was a #petzlgram (it was a quirky shot of a climber encountering a mountain goat on a high peak and broke the 10,000-like mark). We also have a large athlete team of professional climbers, ultra-runners, and alpinists who we draw on for content, regramming, tagging, and otherwise cross-promoting. Some of our athletes have huge followings and really help keep our page growing.

________________________________________Q: What motivated your choice to join Iconosquare?

A: Iconosquare delivers some great features, like the ability to monitor hashtags and search for users on a desktop platform. We used it to monitor entrants in our contents and we also keep our eye on highly engaged and influential followers via Iconosquare. We also like Iconosquare’s metrics and ability to ID the most liked and commented-on media, as it helps us understand what’s resonating with followers and what’s not.

________________________________________Q: On your last 100 media posted, you have 6 videos. Why? What is the main use of these videos?

A: Videos have been interesting for us in that they rarely get the likes of a stunning photo, but they get more comments. We often share short clips excerpted from longer videos that live on YouTube or our website, and then link to those in our profile. We’re lucky in that we have a large library of high-quality videos about athletes, activities, and products. We’ve been pleasantly surprised at the effectiveness of the profile link; when the content is compelling, we can drive many hundreds of clicks

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