#IconosquareInterview #smm #socialmedia #marketing @bostoncollege 3/3 ________________________________________ Key Statistics Engagement Rate: 4,65% Posts on Hashtag: 42,6K Average Number of Likes: 2,1K Average Posts per Week: 6 ________________________________________Q: How do you measure your brand influence on Instagram? A: Engagement. Iconosquare has been a great resource to measure growth and engagement over time. For our team, it is the go-to resource for performance indicators, but also, an invaluable resource to benchmark our account against not only peers but also leaders in various industries on Instagram. We use Iconosquare’s data to help us make more informed content decisions. ________________________________________Q: On your last 100 media posted, none of them are videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: In the last 100 posts, we did have one video on Feb. 9 and another today. But to that point, while we always consider the video option, short videos are very hard to do well. Our analytics also show that the videos don’t always perform as well as a static image. We want to have purposeful content and give followers what they want to see: beautiful and interesting images. In the future, we will have more of a focus on micro videos, but not until we are able to produce the kind of quality pieces we want for our followers. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: Every day, often several times a day, @Natgeo posts beautifully constructed photos from exotic locations, tied to interesting stories. It’s nice to learn through their lenses. Two other more local accounts with top photography are @IgersBoston and@IgBoston. Both are aggregators, a similar approach to what we do here at BC, so it’s nice to see how they interpret our city through various contributors. ________________________________________ Read the full interview: http://bit.ly/BC-ITW pic credit: @thebcbeat

iconosquareさん(@iconosquare)が投稿した動画 - 2015/04/10 11:48:32