川上俊さんのインスタグラム写真 - (川上俊Instagram)「brand design by artless Inc. : Azumi setoda アマン伝説を読んで発祥のアマンプリに行ったほど会いたかったゼッカさんに会わせてもらえた思い出深いプロジェクト " adrian zecha and japanese hospitality group naru developments launched azumi setoda and yubune. despite being perceived as primarily focusing on the luxury sector, adrian zecha has always intended for his projects to highlight the local culture, community, art and food. with the azumi brand, adrian zecha seeks to highlight this intent through modernizing the unique and cosy japanese ryokan; a traditionally family run inn. azumi welcomes guests with an open mind, seeking to not only capture the feelings of home, but cultivate the warmth of the local community of azumi setoda. we were in charge of the branding and art direction, including logo, v.i., signage, stationery, amenity, and web design. we worked closely with kyoto-based architect, shiro miura of rokkakuya. shiro miura is an expert in private residences and trained in the sukiya style of japanese architecture. he balances the elements of a cosy atmosphere with aesthetics rooted in japanese tea ceremony, dating back to the 16th century. the logo mark constructed of whirlpools expresses the creation of the japanese archipelago. the three whirlpools illustrate the many layers of history and culture of the communities that coexisted across asia, meeting to form one island. the continuous movement of the whirlpools symbolizes the birth of new life and creation through circulation. while the triangle shape was inspired by the balance between the host and the guest, who are always welcome as family. inspired by the setouchi sea, the brand color, asagi blue, was chosen to represent the calm and serene sea. for the signage, we created an original typeface that represents the gentle movement of the waves through their various heights and delicate strokes. within the traditional atmosphere.... " (www.artless.co.jp)」2月10日 13時49分