川上俊さんのインスタグラム写真 - (川上俊Instagram)「hyatt regency kyoto / cafe 33 branding + visual identity - scope of works : brand design: logo + visual identity brand guide graphic + sign design - about project “cafe 33” is a cafe-style restaurant located in Hyatt Regency Kyoto offering locally sourced farm-to-table food in the heart of Kyoto. We were responsible for the comprehensive brand design, encompassing the logo, V.I., graphic design, signage design, as well as digital and physical menu design. “cafe 33” is a reference to Sanjusangendo, the Buddhist temple of the Tendai Sect in the Higashiyama district of Kyoto, Japan. With the Arabic numeral “33” as the focal point of the logo, we arranged script letters and kanji characters to express the warmth of the homestyle foods and Japanese traditions and handicrafts. For the brand color, green was selected to evoke the lush greenery of the Japanese garden directly viewable from the restaurant. The menus, stationary, and outdoor signage all utilize the same garden green, greeting the guests with a natural and warm welcome to the restaurant. In addition, brass was used for signage and other items to complement the interior design by NAO Taniyama & Associates. As a project that began amid the global pandemic, we had the unique challenge of adapting the design to respond to the requirements of the times, building a brand design that balances timelessness and flexibility. -- interior design: NAO Taniyama & Associates @nao_taniyama branding: artless Inc. creative direction & art direction, logo design: shun kawakami @shunkawakami & kazuki kaneko graphic & signage design: thomas zimmerman project management : asami kinoshita photography: yuu kawakami client: hyatt corporation」8月30日 1時02分