川上俊さんのインスタグラム写真 - (川上俊Instagram)「[corporate branding] ab concept ltd. - design studio founded in Hong Kong, in 1999 by architect Terence Ngan and interior designer Ed Ng @ab_concept corporate branding + visual identity brand design: logo + visual identity brand guide art direction: photo direction graphic + web design: stationary design web design We were approached by architect Terence Ngan and interior designer Ed Ng to rebrand their design studio ab concept founded in 1999 in Hong Kong. We were in charge of rebranding their C.I. (Corporate Identity), encompassing the logo, V.I., web design, and stationary design. ab concept has been a creative partner to leading hospitality brands around the world for over 20 years, providing comprehensive interior design and creative direction as well as furniture, lighting, and textiles designs. Inspired by their mantra of, “Ultimately, design is about being.”, our goal was to create a brand identity that brings in elements of a human-touch while maintaining the timelessness present in ab concept’s work. By connecting the initials of "about being", the logo expresses the various connections that ab concept values—craft and industry, scale and intimacy, people and places. The brand colors of deep blue and light gray represents both elegance and modernity, while the humanist font, Sang Bleu, ties together this delicate balance to evoke a sense of silent authority. Designed with meticulous attention to every detail, we strive to create a brand design that accompanies ab concept’s journey to a new phase of exploration and maturity. -- branding : artless Inc. creative direction & art direction: shun kawakami graphic & web design: thomas zimmerman + shinsaku iwatachi web programming : adrien dufond project management : asami kinoshita client: ab concept ltd. - #artlessinc #shunkawakami」10月14日 7時28分