村上隆のインスタグラム(takashipom) - 9月17日 21時56分

I was finally able to visit the store I had been wanting to for the past year: Utsushiki @utusiki_ , in Fukuoka.
I got to speak with the owner, Yasuhide Ono, and was moved in many ways, namely because I could see the reality of how the worldview associated with “lifestyle craft,” which had been much talked about in the world of craft for the past thirty years, has now loosened up so much that it is becoming the way of Japan itself. Lifestyle craft, in its conception, was a strange sort of Japonism, born in the aftermath of the burst of the bubble economy. The idea was to make something that at a first glance looked Japanese, yet commented on the manner in which American culture got masticated and consumed. Ryuji Mitani @ryumitani and Masanobu Ando @masanobu.ando , the proponents of the movement, especially had this tendency.
After Japan lost the Pacific War, its culture was flooded with things that affirmed everything American. On the other hand, there was a faction that countered this, wishing to rediscover Japan. Until the bubble economy crumbled in 1992, both sides grew increasingly heated. But once the economy began to shrink, the theme of America vs Japan slackened, and the two sides eventually merged to become a mere continuum with an undefined gradation. Now it was the mood of looseness, affordability, and quiet that was valued; no longer was any ideological background required in an object, yet a residue of creative expression remained in it. That was what the movement of lifestyle craft was about.
I had wondered what would follow, and have observed how these days crafts no longer require any identifications such as country of origin, provenance, or evaluation; information is found on the internet, they don’t need to be appraised, and they are sold and bought online. Yet they sell because they are creatively presented in certain stores or on social media.
I think this is what has become of lifestyle craft, its next phase as it were, and the way Utsushiki operate is emblematic of this movement. I am hoping to continue looking into how creative expressions have been evolving in this way in Japan.
trancration: @tabi_the_fat

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