Loeweのインスタグラム(loewe) - 4月26日 19時40分


“As a positive and energizing message, I believe it is very apt for this moment.” @Jonathan.Anderson on @GraySorrenti’s campaign for Paula’s Ibiza 2020.

The collection designed by Jonathan Anderson is a visual feast, capturing the spirit of the Balearics and a moment in time that saw the hedonism of these islands expand to influence subcultures across the world. Iconic archive patterns by Paula's founders Armin Heinemann and Stuart Rudnick feature throughout.

LOEWE will be donating 40 euros for every product sold in the Paula’s Ibiza fashion collection to educational projects for children affected by COVID-19 between April and August 2020 in LOEWE stores and on loewe.com

Discover the collection on loewe.com

Photography / film direction @GraySorrenti
Campaign Direction @Jonathan.Anderson and @MMparisdotcom

#LOEWE #LOEWEPaulas

A special thank you to the incredible talent who took part in this project.

Ajay Kumar, Alisha Solanki, Brandon Hartley, Charlie Cherian, Deepak Rawat, Erin Eliopulos, Faraz Nabi, Fisher Smith, Harman Singh, Indu, Jai Khangval, Kapish Sirohi, Kunal Gera, Mujahid Habib, Preeti Kumari, Princy Cherian, Shubham Tyagi, Tamanna Sirohi, Tushar S., Vipul Jain.


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