Loeweのインスタグラム(loewe) - 4月23日 00時58分


“I wanted to connect all the colours to a place where they are revered,” says 19-year-old American photographer @GraySorrenti who went to India last year to shoot the Paula's Ibiza 2020 campaign.

The collection designed by @Jonathan.Anderson is a visual feast, capturing the spirit of the Balearics and a moment in time that saw the hedonism of these islands expand to influence subcultures across the world. Iconic archive patterns by Paula's founders Armin Heinemann and Stuart Rudnick feature throughout.

LOEWE will be donating 40 euros for every product sold in the Paula’s Ibiza fashion collection to educational projects for children affected by COVID-19 between April and August 2020 in LOEWE stores and on loewe.com.

See the full collection on loewe.com

Photography / film direction @GraySorrenti
Campaign Direction @Jonathan.Anderson and @MMparisdotcom

#LOEWE #LOEWEPaulas

A special thank you to the incredible talent who took part in this project.

Ajay Kumar, Alisha Solanki, Brandon Hartley, Charlie Cherian, Deepak Rawat, Erin Eliopulos, Faraz Nabi, Fisher Smith, Harman Singh, Indu, Jai Khangval, Kapish Sirohi, Kunal Gera, Mujahid Habib, Preeti Kumari, Princy Cherian, Shubham Tyagi, Tamanna Sirohi, Tushar S., Vipul Jain.


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