What happens when the richest person on the planet is also a big "Lord of the Rings" fan?⁣ ⁣ Amazon CEO Jeff Bezos gave his video-streaming platform, Amazon Studios, a massive budget to win the rights to the LOTR series in 2017.⁣ ⁣ At the time, Amazon was a relative newcomer in video, with no track record of shepherding a blockbuster series. It was competing for rights against HBO, which can tout a long history of hits, Netflix, with more than 100 million subscribers, and Apple was also in on the negotiations. ⁣ ⁣ But it wasn't money alone that was going to separate Amazon from the pack — Amazon's $250 million offer wasn't even the highest bid for the show's rights, according to a person familiar with the matter. The ultimate selling point, according to people with knowledge of the negotiations, related to Amazon's original business from over two decades ago: books.⁣ ⁣ ⁣The Tolkien estate was convinced that in promoting the series, Amazon could sell truckloads of Tolkien's fantasy novels, including "The Hobbit" and "The Silmarillion" as well as "The Lord of the Rings." ⁣ ⁣ Amazon's ability to connect content to commerce won over the Tolkien estate. The LOTR series will start production in the next two years.⁣ ⁣ The huge investment in a TV series has made Hollywood wonder just how much Bezos will spend on content — and what Amazon will do next. ⁣Because when it comes to building businesses, Bezos doesn't follow traditional playbooks. Entertainment is no exception. ⁣ ⁣ Learn more, at the link in bio.⁣ *⁣ *⁣ *⁣ *⁣ *⁣ *⁣ *⁣ *⁣ #amazon #jeffbezos #technology #hollywood #entertainment #media #lordoftherings #bezos #amzn #tolkien #hobbit #thehobbit #fantasy #jrrtolkien #tech #amazonstudios #newmedia #new #cnbc #cnbctech⁣ ⁣ ⁣

cnbcさん(@cnbc)が投稿した動画 - 2019/03/12 20:00:25