国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 7月19日 20時33分

Mmm baked goods and coffee. This 1950s neon sign comes from a Los Angeles bakery. Ezequiel Moreno, a native of Zacatecas, Mexico, started a bakery in his home in 1918, and in the 1920s moved to La Plaza in the heart of downtown Los Angeles. He named the bakery La Esperanza, meaning hope.
The red, white, and green colors of La Esperanza's sign reflect Moreno's Mexican heritage. The anchor symbolizes hope and establishing roots in his new country—and that's exactly what he did. Mexican immigrants, downtown employees, and Hollywood movie stars came for bread, coffee, traditional Mexican dishes, and "American-style" lunches.
Today we've invited some friends over to give you a tour of our new exhibition "Many Voices, One Nation," including the story of La Esperanza. Follow along with the hashtag #ManyVoices here on Instagram and also on Twitter. We're getting started around 9:30 a.m. ET.
This sign is on loan to the museum from the History Collections, Natural History Museum of Los Angeles County. ☕️??? #LosAngeles #LosAngelesHistory #LAigers #FoodHistory #SmithsonianFood #Bakery #NeonSign #LaPlaza #TimeForCoffee @nhmla #MexicanAmerican #MexicanAmericanHeritage

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