@dcshoes instagram #interview Read the full interview: http://bit.ly/DC_SHOES-ITW ________________________________________ #IconosquareInterview #smm #instastat #socialmedia #dcshoes #shoes #world #sports #marketing 3/3 ________________________________________ Key Statistics Engagement Rate: 1.10% Average Number of Likes: 12.7K Average Posts per Week: 8 Posts on Hashtag: 391K ________________________________________Q: @dcshoes posted its first Instagram picture on the 29th of November 2011. What were your motivations back then? Why did you choose to join Instagram? A: It was around that time that more and more brands and organizations were starting to realize the importance of social media, and Instagram was that next “cool” social channel that people were buzzing about. For us joining Instagram was another way to for us to directly talk to fans of the brand and fans of our athletes. DC has always been known for its great stories and powerful imagery, like Danny Way jumping the Great Wall of China and more recently Robbie Maddison riding his dirt bike on a wave in Tahiti. Instagram was, and still is, the perfect platform for us to share those types of iconic brand images. ________________________________________Q: How relevant is Instagram for brand like yours? What benefits has Instagram brought you? A: It’s top of mind and super relevant in every campaign, marketing content, or event that we’re planning, and it becomes more important every day. Instagram has brought us a simple way to connect and engage with our fans and let them know about our latest products, video projects, athlete happenings and allows us to give live update from events. ________________________________________Q: On your last 100 media posted, you have 27 videos. Why? Is it more complicated to tell a story through a video rather than a picture? A: We focus on high quality content regardless if it’s an image or a video and by the nature of our campaigns we tend to have more images to share than videos. We have a lot of cool things planned in 2016 including a ton of cool video content.

iconosquareさん(@iconosquare)が投稿した動画 - 2015/12/11 00:51:28