国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 10月20日 03時01分

Students line up for rubella vaccinations in this photo from a 1970 Public Health Service brochure. The vaccination was a tough sell because it wasn't these kids' health that was at stake. The danger of rubella was that it affects unborn babies—the health benefit to the vaccinated child was not the issue. Instead, the campaign appealed directly to Americans' sense of responsibility to the wider community.
Learn about the public health campaign (in which Dennis the Menace played a key role) on our blog: http://s.si.edu/rubella

P.S. We'd love YOUR thoughts on our Instagram posts. Take a quick survey to share your opinions. Click the link in our survey. ????? #CivicEngagement #Rubella #PublicHealth #MedHist #HistMed

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