lululemonのインスタグラム(lululemon) - 7月28日 06時05分
A look behind the scenes of the @Wanderlustfest + lululemon product shoot. Designer, Brenda Holmes, shares the inspiration behind the collection:
How did the collection happen?
The Wanderlust team really sees the festival as a transformational weekend. You come, peel off the layers and leave feeling lighthearted and super renewed on life. Hearing them get lit up about it immediately started creating ideas. We brainstormed and came to this idea of metamorphosis in nature.
How does that translate into the pieces?
Like a caterpillar cocooning into a butterfly—that’s kind of what happens at Wanderlust. You start out in your shell and by the end of the weekend, your wings are out! We wanted to bring that into the product. We did a feather print and then another with butterfly wings and caterpillars. | We will see you at Wanderlust Whistler this weekend!
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