Read the full interview: http://bit.ly/LAPERLA-ITW ________________________________________ #IconosquareInterview #smm #socialmedia #fashion #marketing @laperlalingerie 2/3 ________________________________________ Key Statistics Engagement Rate: 1,25% Posts on Hashtag: 81K Average Number of Likes: 1,7K Average Posts per Week: 15 ________________________________________Q: How has UGC (User-Generated Content) helped you develop your account? A: All @laperlalingerie tagged images are regularly monitored as well as those utilising the #laperla or#laperlalingerie hashtags. It’s fantastic to see our customers showcasing their purchases on the platform and it gives us a true understanding of how much they love our products, a visual insight that is specific to Instagram. We create a monthly collage of the favourite UGC shots and post this from @laperlalingerie, this is consistently one of our highest engaged posts. ________________________________________Q: What motivated your choice to join Iconosquare? A: Monitoring La Perla’s growth and community on Instagram is at the forefront of our weekly and monthly social media reporting. Iconosquare is the perfect platform as it provides us with manageable breakdowns of key analysis that reflect our set KPIs. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: Our Instagram strategy is 100% organic; we promote imagery that we believe our fans will adore and engage with. We rely on the use of hashtags and partnerships with key influencers to expand our audience. ________________________________________Q: Work aside, what are your 3 accounts you recommend following? A: We’re a huge fan of the luxe blogging community so we’d have to choose @chiaraferragni, @camtyox and@iamgalla

iconosquareさん(@iconosquare)が投稿した動画 - 2015/06/04 03:48:32