Jackson Harriesのインスタグラム(jackharries) - 6月30日 18時33分

#Ad I joined @on_running for a Cyclon Community run in London to kick off my new role as an ambassador for the Cloudneo Cyclon shoes. This is a product I TRULY belive in, and I want to tell you why I think it's so revolutionary.

🏃‍♂️ The Cloudneo is a 100% recyclable, high-performance running shoe.

👟 The shoe is created entirely out of Bio-based materials. Castor Beans to precise. Yes beans!! This means all components of the shoes are easily recycled into a new pair of shoes.

♻️ You never actually own these shoes. You subscribe to them for a monthly fee, and then once they're worn out you simply send them back and receive a new pair.

I've been a fan of @on_running since they launched and it's exciting to see a fast-growing company set such ambitious goals when it comes to sustainability and circularity. They are the first to say that they're not perfect, and they have a long way to go on their journey. But it's this sort of ambitious thinking and disruptive innovation that we need when it comes to rethinking the way we make, buy and consume.

I'm really excited to see where the Cyclon iniative goes and how ON can expand it to apply to other products in their range. Their intention is ultimately to make old products fossil-free and engineered for circularity - something I think all clothing brands should aim for! 🏃‍♂️👟♻️🔥

📸: Shot by @isseyrider

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