ニューヨーク・タイムズのインスタグラム(nytimes) - 2月13日 05時21分


@newyorknico is the unofficial talent scout of New York City.⁣

There are countless symbols, places and characters that capture the spirit of New York City, and over the last seven years, Nicolas Heller has documented nearly 6,000 of them on his Instagram.⁣

“I hate saying it’s a love letter to New York, because that’s overused,” Heller said. “But it’s a page that showcases what I love about New York.” ⁣

Heller, a 32-year-old documentary filmmaker who grew up near Union Square and now lives in Brooklyn, has amassed a following of more than half a million people who now look to his Instagram for a glimpse of the city’s most colorful characters. Sometimes, this includes a glimpse of New York Nico himself — a self-branded prospector of New York’s charms (who offers merchandise to match).⁣

Now, his curation of New York City symbols will have an even bigger audience: anyone on the subway. Beginning on Friday, icons like Jerry Seinfeld, Fran Lebowitz, Desus & Mero and Angie Martinez will remind riders to social-distance, wear their masks and, of course, mind their business. The new announcements were Heller’s brainchild.⁣

Tap the link in our bio for a detailed look at how Heller spends his days thrusting a spotlight on the people and businesses that make his city like no other. Photo by @kristaschlueter


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