マッティ・ロジャーズさんのインスタグラム写真 - (マッティ・ロジャーズInstagram)「As some of you may know, I’ve been working on creating more comfortable & functional active wear for A GOOD WHILE now. It’s been my “mission” to fill in the gaps and figure out what needs to be done to create things that aren’t JUST cute, but can survive WHATEVER it is you want to do in them. So, I am SO PLEASED to introduce you to @viicaya ✨ Or Vii (v-eye) for short. My baby for the last few months (okay longer...).  Inclusivity on all fronts is truly what has shaped this brand. Sizes XXS-4X, all together in one place, developed from measurements of REAL people in each size range, not super model measurements scaled up and down. Completely doing away with any and all gender labels: collections will have fit descriptions so you know what to expect from fit, but will not be labeled as men’s/women’s. Our aim is to also create entirely gender neutral collections as well as we grow. NO ONE needs to be put into box when choosing clothing. Whatever your size, however you identify, whatever your preference in style, you are truly free to Come As You Are.   VIICAYA is about inclusivity, it is about comfort and it is about YOU. Which is why we’ve created a survey that asks about allll the things you love, all the things you hate & all the things you wish you could have out of active apparel. I know what works FOR ME & what I like, but I want to know what YOU like. I want to build things YOU need. The survey will be up for the remainder of this week, linked in my bio, my story & over at @viicaya.  I’m so so excited to share the things we’ve been working on with all of you in the coming months & continue to create with you in mind 🖤🤍💛 I’ll answer any and all questions in the comments for a little bit tonight!」2月9日 10時20分 - mattierogersoly

マッティ・ロジャーズのインスタグラム(mattierogersoly) - 2月9日 10時20分


As some of you may know, I’ve been working on creating more comfortable & functional active wear for A GOOD WHILE now. It’s been my “mission” to fill in the gaps and figure out what needs to be done to create things that aren’t JUST cute, but can survive WHATEVER it is you want to do in them. So, I am SO PLEASED to introduce you to @viicaya ✨ Or Vii (v-eye) for short. My baby for the last few months (okay longer...).

Inclusivity on all fronts is truly what has shaped this brand. Sizes XXS-4X, all together in one place, developed from measurements of REAL people in each size range, not super model measurements scaled up and down. Completely doing away with any and all gender labels: collections will have fit descriptions so you know what to expect from fit, but will not be labeled as men’s/women’s. Our aim is to also create entirely gender neutral collections as well as we grow. NO ONE needs to be put into box when choosing clothing. Whatever your size, however you identify, whatever your preference in style, you are truly free to Come As You Are.

VIICAYA is about inclusivity, it is about comfort and it is about YOU. Which is why we’ve created a survey that asks about allll the things you love, all the things you hate & all the things you wish you could have out of active apparel. I know what works FOR ME & what I like, but I want to know what YOU like. I want to build things YOU need. The survey will be up for the remainder of this week, linked in my bio, my story & over at @viicaya.

I’m so so excited to share the things we’ve been working on with all of you in the coming months & continue to create with you in mind 🖤🤍💛 I’ll answer any and all questions in the comments for a little bit tonight!


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