FRENCH GIRLのインスタグラム(frenchgirlorganics) - 2月4日 07時29分


The French concept of indulgence is one of the founding principles that inspired FRENCH GIRL. Why shouldn’t skincare look, smell, and feel amazing? Why shouldn’t taking care of your body go hand-in-hand with taking care of your mind and spirit? Why should self-care be a chore?

In American culture, there is an unfortunate negative connotation that is innate with “indulgence.” For example, after you finish a delicious dessert, it is common to feel a twinge of guilt, like you shouldn’t have enjoyed it simply because it was decadent.

While, of course, things are best in moderation - indulgence included - we prefer the French take on the concept. And, in our opinion, just because something is decadent doesn’t necessarily mean it is bad.

However, with skincare, that has traditionally not been true. Many brands that offer luxury skincare pack their products full of fillers or ingredients that are irritants, petroleum-based, animal tested, and that generally would not make you feel good about what you’re putting on your skin.

We set out to remedy this.

If you know FRENCH GIRL, you know that we use the phrase “guilt-free indulgence” quite often, and that’s because that is  exactly what we aim to provide: turning your skincare routine into a luxurious, sensory experience that won’t weigh on your conscience because you know that only the safest, highest-quality vegan and sustainable ingredients are in your products. Tested on French Girls, never on animals.

Let’s put the joy back into indulgence. Let’s make self-care and self-love an integral part of our daily routine, because why shouldn’t they be? We’re worthy of the best. Let’s stop feeling guilty about it. 💛 #WellnessWednesday

Photo from @frenchisbeautiful


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