アーペーセーのインスタグラム(apc_paris) - 6月29日 23時30分

A.P.C. DENIM
New A.P.C. denim campaign, shot at home by @suzannekoller

Creative direction and styling : Suzanne Koller

Suzanne is wearing a Butler jeans.
Customers worldwide are taking their worn-out A.P.C. jeans to our stores and exchanging them for a new pair at half price. The used jeans are marked with their former owner’s initials, washed, mended (if needed) and then ironed inside out. Afterwards, they hit the stores again to begin a second life as Butler jeans. With their natural patina, these jeans are intrinsically unique.

Music : @JeanTouitou feat HDR - Svalutation

#APC #APCButler #Butlerprogram#Denim #Recycling #StepbyStep

[BIHAKUEN]UVシールド(UVShield)

>> 飲む日焼け止め！「UVシールド」を購入する

• JeanTouitou