Reformationのインスタグラム(reformation) - 8月1日 10時41分

We are 100% waste-neutral. The U.S. alone generates 15 million tons of textile waste a year. We shrink our waste footprint first, then we offset the rest, so our stuff is 100% waste-neutral. Because trashing perfectly good fabric is garbage. #jointhereformation

[BIHAKUEN]UVシールド(UVShield)

jesshartl @reformation Im sorry, saying that you just invest in “programs” to counteract with your environmental footprint does mean (like at all) that you are 100% waste neutral. I’m confused at how your logic is “if we buy landfill gas offsets - we are waste neutral” like how? Because creating greenhouse emissions and destroying the planet does equal to shorter wastage? Funny how you can use words like “waste neutral” but in order for you to be that you need to buy landfill gas to destroy the planet, making it environmentally damaging but you don’t need to mention that x - thanks for being another brand that waffles what they say so they can claim for a higher price on goods with the expectation the consumer thinks you’re ecologically friendly.

reformation @simone.hacikyan @mylinh_truong @canadales Being 100% waste neutral means that we completely counteract our waste footprint by investing in programs that replace the resources we've spent, like buying landfill gas offsets.

myrko_manifesto Those numbers are so scary... switch to a 0 waste lifestyle is now urgent, it should be the norm !

stormsnsunshine Awesome!!! This is exactly the kind of stuff I care about and you're awesome for this!!! 🌿

drakepc All the trendy words and new phrases are tiring. Your a eco-friendly company. I get it.

bigdorianmusic6578 do you know I love to go camping because campion's awesome I left to go to the woods

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