久積篤史のインスタグラム(hisatsumi) - 10月4日 23時40分

What Is The Power of An Influencer?
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It’s safe to say that most brands would consider influencer marketing an essential aspect of their marketing campaign, and the stats back it up.
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In the above graphic from Social Media Today, you can see some of the major benefits of utilizing an influencer marketer. The most eye-popping stat might be the fact that when using influencer marketing, brands experienced an 11x return on investment when compared to more traditional forms of marketing, such as TV or digital ads. And for every dollar spent on influencer marketing, a reported $6.50 was earned back!
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In a day and age where consumers have grown tired of being blasted by traditional digital ads, influencer marketing offers a more authentic and targeted way to drive a brands engagement. Entrepreneur guru Gary Vaynerchuck feels that influencers are at the peak of their game right now, saying that “influencers have more power than ever because now they’re in a position not only to create content, but also to create meaningful distribution.”
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When it comes to influencer marketing, influencers are typically categorized into two subsets: micro or macro. Micro influencers usually have a low to medium reach, 10,000+ in terms of followers, but they’re following is extremely dedicated and offers more value. Engagement is typically higher with micro influencers, and they tend to be hyper-focused on particular niches, such as health and wellness, yoga or travel. Barrett Wissman of Forbes says that one of the main draws of using micro-influencers is that, “influencers have established relationships with their followers through their stories. And when they’re willing to share a brand’s story, their followers are ready and willing to listen.”
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