国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 7月28日 06時26分

The workweek give you a headache? Maybe this fascinating story of the word “aspirin” and the power of trademarks could help.? In the mid-1800s pharmaceuticals were sold under generic names and not patented or trademarked. Salicylic acid tablets, made from willow bark, relieved fever and pain.
In 1897, a German chemical company, Bayer, developed and patented acetylsalicylic acid for pain relief. It trademarked the product’s name “Aspirin” to protect its intellectual property. But patents and trademarks wouldn’t protect Bayer forever. When the patent on acetylsalicylic acid was about to expire, Bayer began to emphasize the company name and the trademarked name Aspirin, building the brand identity and customer loyalty. But in 1921, Bayer lost the trademark to “Aspirin” in a court decision.
Any manufacturer could now sell aspirin. Look at any convenience store shelf today and you’ll still see Bayer’s name—along with lots of competing brands.
This weekend we’re exploring trademark history online and on the floor at the National Trademark Exposition. Link in the bio.
#TMExpo #HistMed #BusinessHistory #AmericanHistory

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