アンダーグラウンドのインスタグラム(resul80k2) - 8月10日 08時25分

[5/6] In 2010+ years, the Original Underground Creeper asserted itself as an archetype. Having launched the Originals collection in 1987, Underground had remained committed to this particular collection, even when the tide of fashion washed in another direction. Questioned by many as to the relevance of the Creeper- it was Underground that held the style aloft and no doubt brought it back to the centre stage in 2011. From Johnny Depp to Rihanna, or Kiko to Agnes Deyn- it returned to the forefront. Collaborations with labels included Mugler, Ashish and Cassette Playa, and those continued to cement our position. With this success in tow, we returned to Tokyo with another pop up store in Harajuku, and relocated the London store to Berwick Street, a nearly forgotten stretch in the heart of Soho. Steeped in a rich and intriguing history- it’s often labelled the birthplace of British music- but at that time its neighbouring streets often overshadowed it. Five years later, Berwick Street is a vibrant space that we are proud to call home.

The distinctive silhouette with which the brand became synonymous found its way to new products, including Jungle and Nox. These designs in themselves have a lineage right back to the brands’ early Manchester days- remember our monkey boots and imported trainers? Both of the new designs were inspired by the brands ongoing engagement with British music. Researching the digital visualisation of sound brought us back to our roots with sole designs that reflected iconic imagery of soundwaves. And it was pop up at London’s Selfridges that provided a launch pad for the Nox collection.

Always Forward, Never Back- the brand continues and strives to evolve. No more apparent than with the innovative Half-Moon clothing collection. Careful, concise and well-constructed reinterpretations and re-imaginations of garments from our early days are together fused with new developments and designs. In another salute to our roots, there is again a focus on manufacturing in the UK, to utilise the skills of our country’s generations and regions. Signs, signatures and symbols of our colourful past are projected forward for a new generation .

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