アンダーグラウンドのインスタグラム(resul80k2) - 8月10日 06時51分

[2/6] Driving forward, we went to Germany for trainers with three stripes, Italy for Tennis wear, and we scoured the UK for factories to produce our shoes, jackets and knitwear. The ‘Football Casuals’ from Manchester and beyond became key customers for the brand. The city’s icons, such as the Gallagher’s of Oasis fame, to Shawn Ryder of the Happy Mondays, were all regular clients. Soon enough, the store became an icon itself. It is referenced, in books that described the Casual’s culture, as one of the pioneer sellers of rare and imported trainers. But the Casuals were just one of many sub-cultures that shared the city centre and our interests. That was what so special about Manchester- it is an undeniable rarity to have all these subcultures living contently, side-by-side, unafraid of experimenting and crossing into another.
The other sub-cultures rarely referred to themselves with group names of Post Punks, Punks, New Romantics, Goths or Casuals. A label was laughable if you were in one of those groups- those that mattered knew. Though they ruled the city centre at night, they were genuine outsiders- particularly when it came to fashion. In the entirety of the country, let alone the city- there were few places to find the styles that suited them. This void provided Underground with a purpose. Underground tasked itself with providing the product for the people that no one cared about. Clothing and footwear for the outsiders, the extroverts and the creatively alienated. | Switch on your notifications to hear the rest of our story. |

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