Today's #PhotoOfTheDay is a photograph by Olive Cotton which provides a rare early glimpse of the 'behind the scenes' of a fashion shoot. The photographer is Max Dupain, and the model Noreen Hallard. Dupain was taking the fashion shots in the Cronulla sandhills south of Sydney for David Jones Department Store fashion publicity. At the time, Olive Cotton was the photographer's assistant. She and Dupain were later married (1939-1941). In the caption for the photograph which appears in 'Olive Cotton - Photographer', National Library of Australia, 1995 (p28), Cotton recalls: 'In the late 1930s it was becoming common practice to take fashion photographs out of doors. We would all go in Max's small car to a favourite location where he would take the required shots, my role being to help the models with their make-up and changes of costume.' This photograph beautifully contextualizes the history and production of Australian fashion photography by illustrating an early use of outdoor locations, especially the beach, as backdrops for local fashion shots. At the time, Dupain was emerging as one of Australia's leading photographers. Other Australian photographers continued this tradition through the forties, fifties and sixties, including Laurence Le Guay, Helmut Newton, Alec Murray, Bruno Benini and Henry Talbot. During the 1990s, when this photograph re-emerged, Cotton's work was undergoing an extensive review through exhibits and the publication of 'Olive Cotton - Photographer' (National Library of Australia publication, 1995). Her work is now represented in the National Gallery of Australia and other regional and state galleries and libraries around Australia.#POTD #MAAScollection #OliveCotton #MaxDupain #NoreenHallard #DavidJones #DarlingYouAreAFabulousWonderfulIndividual Object statement Photographic print, black and white, 'Max Dupain photographing model on Cronulla Sandhills', paper, Olive Cotton, New South Wales, Australia, taken 1937, printed 1992

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Today's #PhotoOfTheDay is a photograph by Olive Cotton which provides a rare early glimpse of the 'behind the scenes' of a fashion shoot. The photographer is Max Dupain, and the model Noreen Hallard. Dupain was taking the fashion shots in the Cronulla sandhills south of Sydney for David Jones Department Store fashion publicity. At the time, Olive Cotton was the photographer's assistant. She and Dupain were later married (1939-1941). In the caption for the photograph which appears in 'Olive Cotton - Photographer', National Library of Australia, 1995 (p28), Cotton recalls: 'In the late 1930s it was becoming common practice to take fashion photographs out of doors. We would all go in Max's small car to a favourite location where he would take the required shots, my role being to help the models with their make-up and changes of costume.' This photograph beautifully contextualizes the history and production of Australian fashion photography by illustrating an early use of outdoor locations, especially the beach, as backdrops for local fashion shots. At the time, Dupain was emerging as one of Australia's leading photographers. Other Australian photographers continued this tradition through the forties, fifties and sixties, including Laurence Le Guay, Helmut Newton, Alec Murray, Bruno Benini and Henry Talbot.

During the 1990s, when this photograph re-emerged, Cotton's work was undergoing an extensive review through exhibits and the publication of 'Olive Cotton - Photographer' (National Library of Australia publication, 1995). Her work is now represented in the National Gallery of Australia and other regional and state galleries and libraries around Australia.#POTD #MAAScollection #OliveCotton #MaxDupain #NoreenHallard #DavidJones #DarlingYouAreAFabulousWonderfulIndividual

Object statement
Photographic print, black and white, 'Max Dupain photographing model on Cronulla Sandhills', paper, Olive Cotton, New South Wales, Australia, taken 1937, printed 1992


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