CNBCのインスタグラム(cnbc) - 7月12日 03時03分


"@Pokémon Go" has become a phenomenon in the mobile world — the likes of which haven't been seen since the early days of @angrybirdsofficial.
The app, which features the @Nintendo franchise, soared to the top of Apple's app store and gross revenues charts in just two days. And it's showing no signs of slowing down.

In some ways, it is publicly accepted live action role playing. People can live out their Ash Ketchum fantasies and hunt them in the real world now. That hooks the hardcore fans. But by tapping into the general public's obsessive collecting mentality and by using augmented reality, the game has quickly taken off.

#pokemon #pikachu #nintendo #business #gaming #travel


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