Iconosquareのインスタグラム(iconosquare) - 3月13日 00時49分

#IconosquareInterview #smm #socialmedia #marketing @ボルシア・メンヒェングラートバッハ 1/3

________________________________________ Key Statistics
ER (Engagement Rate) 7,84%
Posts on Hashtag: 6,2K
Average Number of Likes: 2,7K
Average Posts per Week: 14

________________________________________Question: @ボルシア・メンヒェングラートバッハ posted its first Instagram picture on the 30th of June 2014. Your account is relatively “new”, why did you choose to join Instagram?

Answer: We knew about the importance of Instagram. So it was a no-brainer for us to start an account for the upcoming Bundesliga season in August 2014.

________________________________________Q: How relevant is Instagram for a football club like yours? What benefits has Instagram brought you?

A: Instagram is getting more and more relevant over the time. It’s a great platform to transport emotions with great pictures. Soccer is an emotional sport, so Instagram is the ideal platform to transport emotional images.

________________________________________Q: When posting a media, what is your Like/Comment threshold that makes it acceptable?

A: We have an average like-rate of 11 %, which is a very good value. So we are quite happy with the engagement from our followers.

________________________________________Read the full interview: http://bit.ly/BMG-ITW

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