#IconosquareInterview #smm #socialmedia #marketing @amtrak 1/3 ________________________________________ Key Statistics Engagement Rate: 4,40% Posts on Hashtag: 194K Average Number of Likes: 529 Average Posts per Week: 8 ________________________________________Question: @amtrak posted its first Instagram picture on the 3rd of May 2012. Why did you choose to join Instagram? Answer: We’re always looking for new platforms that allow us to express our brand identity. Instagram seemed like a great fit given that it was visually focused, and one of our big travel perks are views of America you can’t find anywhere else. ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: We definitely have a dedicated following on Instagram, and the type of comments that riders post to us and amongst themselves really fosters some great dialogue about our services and benefits. ________________________________________Q: On your last 100 media posted, you have 1 video. Why? Is it more complicated to tell a story through a video rather than a picture? A: No particular reason. We like to feature user-generated photos on our feed, and that’s typically the best format we see from our fans. ________________________________________Read the full interview on our blog: http://bit.ly/amtrak-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2015/02/05 03:27:12