#IconosquareInterview #smm #socialmedia @theajewelry 1/3 ________________________________________ Key Statistics Engagement Rate: 1,40% Posts on Hashtag: 566 ANL (Average Number of Likes): 989 Average Posts per Week: 5 ________________________________________ Q: How relevant is Instagram for a jewelry maker like you? What benefits has Instagram brought you? A: “Thea by Emilie Duchêne” is a line of custom-made jewels, personalized and unique. We want to allow everyone to sculpt in fine gold one word of their choice, a heart or a star engraved in gold or set with diamonds. Our creations are totally unique and Instagram helped us give inspirations to our community. They can imagine their own jewels, follow their creations and discover the ones from others. Our packages include a flyer which encourages our customers to post a picture of their Thea jewel on Instagram with the dedicated hashtag #Theajewelry. ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: To keep our followers engaged, we try to post a picture everyday and to be as spontaneous as possible. We also try to enrol our followers in our adventure, we want to interact and inspire them. Our jewels are totally unique as they carry a special message for everyone and we’re trying to show this identity on our profile. We want to show that they are their own creator; we want to make them feel special and unique too. That’s how we try to attract new instagram followers and keep ours engaged. We also organize contests to interact with our customers and try to engage them in our communication. We offer them promotion to stay as close as possible and give them the opportunity to create their own jewels. ________________________________________Q: What are the most inspiring brands/accounts on Instagram? A: I really love @Flashtattoos and @stoneparis, I love the way they’re sharing their creations with us. ________________________________________ Read the full interview on our blog: http://bit.ly/theajewelry-ITW

iconosquareさん(@iconosquare)が投稿した動画 - 2014/11/21 01:55:28