サマンサウィルスのインスタグラム(samanthawills) - 6月21日 07時58分

[AN OPEN LETTER]
RE: Bohemian Bardot Price Change, Effective July 1st, 2014

To Our Incredible Brand Ambassadors,
I designed the Bohemian Bardot ring in 2007, & launched it in 2008 as part of the Dopo Iltramonto collection & later that year, Eva Mendes famously wore the peach colour-way, and in doing so made this style the immediately embraced signature of the SW brand.
The Recommended Retail Price of the Bohemian Bardot ring has not changed in 6 years, however, sadly the production costs have increased (as do most things in life!) each year. I have tried to work ways around this, and have pushed back on a price increase for quite a few years now. This letter is to let you know with advanced warning of two changes that will happen with our Bohemian Bardot series.
The first being that as of July 1st, 2014, the ‘Signature’ Bohemian Bardot will increase in price to AU$79. We are honoring the current price (AU$69) at SAMANTHAWILLS.COM until midnight June 30th, 2014.
The second change to this series, is that over the coming seasons, we will be introducing different tiers to the Bardot family. Currently on my design desk I am putting the finishing touches on some exciting new developments that will see the Signature collection expand into new tiers; ‘Metals’, ‘Glam’ & ‘Luxe’. I am personally excited about this development & cannot wait to show you these new designs in the coming months. Should you wish to explore the signature collection before the price change, you can do so at SAMANTHAWILLS.COM and in SW stockists nationally.
Sincerely & with thanks,
Samantha Wills
Founder & Creative Director #samanthawills

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